Blue’s efforts to reduce its consumption of plastic bottles were recognized during a ceremony organised by the Drop It team on May 22nd. During this event, Dr Thani Ahmad Al Zeyoudi, Minister of Climate Change and Environment, and H.H Sheikh Abdul Aziz bin Ali Al Nuaimi encouraged efforts taken by the private sector towards raising awareness and building a sustainable future.
On June 2016, Blue became a member of the Drop It campaign by saying NO to plastic bottles and replacing all water bottles with a filter connected to the main water supply. After a year, Blue successfully contributed to remove 550 5 gallons plastic bottles saving about 1.10 tons of CO2 emissions.