Our History

Established in 1991, Blue is the innovative Environmental Division of the Alserkal Group.

The business was built by Mr. Ahmad Bin Eisa Alserkal who wanted to create an initiative that addressed all environmental social responsibilities within the UAE.

For the last 25 years, we have become pioneers in the region’s environmental services market and built a strong reputation in the environmental, waste management and energy saving sectors.

Starting in Dubai, and having since expanded into Abu Dhabi, the Northern Emirates and now Oman, we offer a multicultural workforce with over 30 different nationalities and 5000 clients across all divisions.

Our aim is to see continuous growth not only in business, but also in aspects of knowledge, experience, and sustainable awareness; taking full consideration of our actions and its impact on the community as a whole.