Ahmad bin Eisa bin Nasser Alserkal, Blue LLC Chairman

“Since our inception in 1947 by Nasser bin Abdullatif Alserkal we have maintained the needs of our customers as our prime focus, catering to their requirements through our various services, technology and products.
With our ever expanding business model and enthusiastic staff we hope to maintain the good relationships
that we have built over the years with our ever loyal customers and staff alike and look to improve and
push forward for a brighter future.
At Alserkal, we don’t only focus on our corporate growth but look to our Community growth as well, be it through relationship building, engaging in various corporate and social activities and spreading awareness.
We have been blessed for the overall role we play in UAE and Dubai especially, and persist to continue on this ever growing path with our clients and customers remaining as our main priority.
Welcome to Blue’s website”.

Ahmad bin Eisa bin Nasser Alserkal, Chairman


About us

At Blue, we believe in a cleaner, greener future for the UAE.

With an ever-increasing population and demand on resources, our goal is to create sustainable waste management and environmental services solutions that protect our planet for generations to come.

With over 25 years’ experience and a multinational team of specialists, we provide a range of innovative services including waste collection and recovery, energy saving solution, food waste technology, technical products and specialised cleaning services.

Whether it’s cleaning, recycling, repurposing or reusing waste materials, we make sure your business can work responsibly without it costing the earth.

We’re building sustainable solutions today, so we can create “Tomorrows’ Green.”

Our Mission

To be innovators in sustainable waste management services so our economy and our planet can thrive as one.

Our Vision

To become industry leaders in smart waste management solutions through innovative and efficient technology that will ensure the sustainability of our future.

Core Values

Integrity, Technology, Sustainability